As fees continue to rise and rewards slide, are there incentives left for using debit cards?
1. "Debit-card fees are far from gone."
The past few months have been a big win for consumers in the fight against debit-card fees as Bank of America, Wells Fargo and SunTrust Bank abandoned plans to charge debit-card usage fees. But other debit card fees remain in effect and they're rising. ATM fees are higher than ever, according to Bankrate.com. Each time debit-card holders use an ATM outside of their network, they're charged $2.40 on average (up 3% from a year ago and up 76% from 2001) by the host bank plus an average of $1.41 by their own bank.
Separately, overdraft fees -- which are charged for nonsufficient funds -- are increasing, too. A Federal Reserve rule that went into effect in August 2010 requires banks to get customer consent before approving debit-card and ATM transactions that are larger than the balance in their checking account. But a 2011 study by the Center for Responsible Lending says many banks conducted aggressive campaigns to get customers to opt in to so-called overdraft protection. Roughly 30% of consumers signed up for this "protection," which approves transactions larger than their checking account balance for a fee. The median overdraft fee is now $29, up 5.4% from last year, according to economic research firm Moebs Services Inc.
The banking industry says consumers can avoid these fees. Customers who signed up for overdraft protection can opt out any time they'd like, says Nessa Feddis, vice president and senior counsel for regulatory compliance at the American Bankers Association. And by sticking to their own bank's ATM network consumers can avoid ATM fees when they take out cash, she says.
2. 'We're to blame for rising checking account fees."
Free checking is becoming a thing of the past and the culprit, in part, is debit cards. To make up for revenues lost from new debit-card regulation, banks are raising checking account fees, says Odysseas Papadimitriou, chief executive at CardHub.com, a credit card comparison web site. "Checking account fees and debit card fees are one in the same," he says.
Merchants that accept debit card purchases pay banks a fee every time a customer swipes a debit card. This so-called interchange fee used to average about 44 cents per transaction. But new regulations that went into effect in October cut the fee to an average of around 24 cents. That's in part why checking account fees continue to rise. Only 45% of non-interest bearing checking accounts are free, down from 76% in 2009, according to Bankrate.com. On those accounts, monthly account maintenance fees average $4.37, up 85% from a year ago. Banks have also hiked the minimum balance required to avoid checking fees, to an average of $585, up from $249 last year and $185 in 2009.
The ABA's Feddis says that checking account fees have risen because the interchange fee has dropped. That revenue helped subsidize the costs of providing checking account services, she says, which can run $250 to $300 per account per year, she adds.
3. "Debit-card rewards are dwindling."
Debit-card reward programs, such as cash back and airline miles, are becoming less common, decreasing by 30% in 2011, according to Bankrate.com. Many of those programs that signed off this year were at the large banks, including Wells Fargo, Chase and SunTrust. The banks say they're responding to the new swipe fee rule (see previous section). "There is no question that there's a direct link," says Feddis. The ABA says the rule will result in a 45% loss in bank revenue on debit cards.
While debit-card rewards programs still remain, in most cases getting those rewards requires using debit cards for purchases very often, says Richard Barrington, an analyst at MoneyRates.com http://www.money-rates.com/, which tracks banking products. Or they require a significant dollar amount of purchases. At TD Bank, for example, debit-card holders have to swipe at least $2,000 worth of purchases before they can start redeeming points. TD Bank says it has no plans to change this rewards program. Some debit cards offer rewards on a rotating group of retailers that experts say may not add up to much. In July, Ally Bank rolled out a new debit-rewards program that automatically gives money back on purchases made at participating merchants that have included iTunes, 1-800-FLOWERS and Barnes & Noble Online. Ally Bank says the amount of cash back varies by merchant and ranges from 10% to 50% back.
4. "Credit cards can be a better deal than debit cards."
For years, consumers have been told that debit cards have more benefits than credit cards. Debit card users don't run the risk of going into debt and damaging their credit score like they do with credit cards. But some experts are questioning that logic. For consumers who diligently pay off their credit-card balance each month there's little reason to use debit cards, says John Ulzheimer, president of consumer education at SmartCredit.com, a credit-monitoring site. They won't incur interest rate charges, or late fees, and they can avoid annual fees by using credit cards that don't charge them.
The reason boils down to rewards. During the recession, credit-card rewards programs were cut back significantly but they started to make a comeback about a year and a half ago. This year, competition has intensified, and credit-card rewards are becoming more generous while debit-card rewards are fading. Credit-card rewards have become attractive in part because they're not subject to the new lower interchange fee that debit cards have, says Feddis. Chase, for instance, offers 1% cash back on all purchases made with its credit cards -- twice what its now-defunct debit rewards program paid. (Two Chase cards offer up to 5% cash back on certain purchases.)
Meanwhile, Capital One's Venture credit card lets users rack up airline miles quickly. A cardholder who charges $20 will get 40 airline mile points. Compare that to the Capital One Rewards debit card that awards between 5 and 20 airline mile points for a $20 purchase. A Capital One spokeswoman says changes in the debit landscape have had no effect on its credit-card marketing activities and that both cards launched prior to regulatory changes that impacted debit cards. She adds that debit-card rewards also accumulate when consumers arrange for direct deposits to their checking account and use the account to pay bills online.
5. "Still want to hold onto debit? Prepare to be pushed out."
At least one bank seems to be encouraging its customers to make the switch from debit to credit. In September, Bank of America announced that it was discontinuing the rewards program on its Merrill Lynch debit card, which is used by its brokerage clients. Those cardholders have until May to redeem their rewards -- or they can transfer their rewards to the Merrill Visa Signature credit card.
It's part of an overall push by banks to get more consumers to sign up for credit cards in lieu of debit cards, says Bill Hardekopf, chief executive at LowCards.com, which tracks credit-card offers. A Bank of America spokeswoman says the bank isn't steering clients to credit cards but only offering them the alternative.
That may be, but plenty of banks are hoping the current massive marketing push for credit cards will help consumers forget about using debit. During the third quarter of 2011, credit-card mail solicitations reached an all-time peak: 80% of credit-card mail featured 0% introductory rate offers on purchases -- the highest ever, according to Synovate Mail Monitor, which tracks credit-card mail. This year, around 78% of credit-card mail featured this offer, up from 70% during all of 2010 and 53% in 2009. The ABA's Feddis says banks are rolling out more credit-card offers because they're not losing money to lower interchange fees like debit cards are. What's more, fewer people are missing payments on credit cards these days, making credit cards a less risky business compared to a few years ago, she says.
Credit unions are the way to go. We should be charging the big banks a fee for the bailout money we gave them.
Switch to a credit union. Free checking, no fees to use a debit card and, best of all, you can use the ATM at any credit union anywhere in the world WITHOUT paying a fee at all. If you think you have to pay to join....is $5.00 a lot? You pay more than that to use an ATM out of network. And no, you... More
Students in highschool should have to take a simple personal financing class or something, are people really stupid enough to pay 70%, or any interest for that matter on a Credit card?
about a year ago the story was just the opposite. it was about how there is so much credit card debt in the US and banks were suffering due to it. and now they are encouraging us to go back to that? since one year ago, i have paid off 5 credit cards and closed 4 of those.
My credit union NEVER charges me for checking or for debit. There are thousands of ATM machines around the country that will charge no fees or very small fees and my credit union tells me where they are. Banks are just over bloated crooks! Don't have reward programs and don't need em'.
Comments:
Sure credit instead of debit so the companies can rip us off with higher interest rates, and give people credit who will in turn default. At least with a DEBIT CARD the money must be in your account. We need to wake up and tell these major banks to kiss off. Join a CREDIT UNION!!!
Credit cards may have some benefits, but not all people are good about paying it off at the end of the month. It's the numbers they crunch, the banks know if more people use credit cards they can make more money off of the interest from debt that WILL rise as a whole.
They bet on negligence....
I guess too many Americans have quit using credit cards. I cut mine up 2 years ago and never plan on getting another one. credit cards should be named indentured servant cards. People spend 30% more when shopping with a credit card vs check card. Most people get into trouble because it is easy to buy when you don’t have the funds.
I don't understand why they have to do this. I do not want a credit card... I like my debit card because I always know what is in my account. I don't write checks... I hate credit cards so why am I punished for using my debit card? They made me promises... now they renege... so wrong.
How can an electronic transaction cost a bank or merchant more than a check or handleing cash? The banks pushed us into debit cards in order to save THEM operating costs. Now that we are hooked on debit cards they want us to pay for that use as well.
It is time to get rid of the mega-banks.
Few questions:
- Howcumzit we keep hearing that fees are going up, and that banks are "running out of money," with roughly the same frequency? Having the raw nerve to keep jacking up fees because they're wasting money is insulting to me.
Another propoganda message from the credit card companies, most debit cards don't charge any interest, unlike credit cards and more people are cutting up credit cards because of all the krap. So now they try to scare everyone away from debit cards. Wait for it, the next story will say that credit cards are gonna cost more.
There are two kinds of banks: the traditional lending-type and the financial-type Wall Street banks. Traditional banking began to be less lucrative 20 years ago and big banks were also gobbling up their competitors until we got these "too big to fail" monstrosities that the taxpayer gets to bail out.
Debt is slavery.
The one thing not mentioned is debit cards ONLY let you spend the money you have, credit cards are like my first wife who thought if there are checks left in the checkbook there must be more money then.
This article is stupid, stupid, stupid and anyone that takes this advice would be to! Of course the banksters are whining about loosing their windfall from ripping us off. RE: Credit Cards...just say NO!
Credit Union since 1998. Saved thousands.
Leave it to our political system to put into place laws that make our banks change the way they do business. And now banks are now forcing us to stop using debit cards for credit cards? Isn't using credit cards and credit what got our country into this current mess we are in?
Sounds more like a sales pitch than an article, not so smart money....
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